Snoop Dogg bridges the gap between old school hip-hop and new school artists in 10 Til’ Midnight.
Snoop has been a beloved rapper since the 1990s, but since then, modern rappers have taken a different approach to rap, going from West Coast hip hop to trap. Getting new artists to feature on songs with his classic sound successfully rejuvenates the old subgenre.
The 14-song album has six features on it, which is a higher proportion than his past albums. It is especially different from his norm since his most popular songs come from him being featured on other artists’ tracks, like “California Gurls” with Katy Perry.
One of the best songs on the album, “QTSAMYAH,” features October London. Unlike the other songs, it has more singing than rapping. London’s melodic rapping contrasts well with Snoop’s synthetic rap-singing. London brings excellent vocals overall.
Another great feature is Kanobby on “No Ticcet Needed.” Kanobby and Snoop have been working together for decades on features, with Kanobby being a big producer in Snoop’s discography. This being said, Kanobby knows how to blend Snoop’s voice and style with his own.
There are numerous other artists featured, like Trinidad James and Shawn Louisiana. This is great to raise album popularity, but it leaves his solo songs more forgettable. The album displays Snoop’s ability to collaborate rather than his personal talent.
Having made more than 20 albums, Snoop seems to be taking this one as an opportunity to have more fun on some of the tracks. “Bread Under the Bed” is a song basically flexing his money. It does not have any clever lyricism and almost sounds like a satirical song, just repeating the same phrases.
Overall, the album has a few catchy songs but is extremely reliant on featured artists.
