The new Netflix movie Unfrosted brings the story of the beginning of Pop-Tarts to life.
The movie begins in Michigan in 1963 with breakfast food brands Kellogg’s and Post competing to figure out how to make breakfast cakes, now commonly known as Pop-Tarts. Post seems to have figured it out – but with the use of Kellogg’s research.
Kellogg’s finds out about Post due to two dumpster-diving kids who eat the failed products the brands throw away. This leads to even more competition between the two companies.
Although the movie is fiction, there are some minor elements of truth to it. For example, the Kellogg’s and Post rivalry was real, and the companies were both based in Battle Creek, Mich.
Jerry Seinfeld, who plays Bob Cabana, does a good job of delivering a competitive yet comedic approach to his character. Melissa McCarthy, who plays Donna Stankowski, also does the same. Their characters work together on Kellogg’s team.
Although the idea of a movie about Pop-Tarts may seem uninteresting, the film is funny and dramatic. The rivalry between the two companies leads their teams to go to extreme lengths to see how far the other has gotten in their research.
The movie brings to mind Willy Wonka, another film involving competition and sweets, but it’s not as good as Wonka. Overall, Unfrosted is a solid watch for comedy movie lovers.
