With The Kardashians premiering on Hulu, the Blac Chyna vs. the Kardashians defamation court case, and the Met Gala, the Kardashian-Jenner family name is constantly circulating in the media. 

However, the question arises: Why is the media obsessed with the Kardashian family? 

The Kardashian family has been in the spotlight since the mid-1990s, with Robert Kardashian being one of O.J Simpson’s defense attorneys in his infamous murder trial. 

Then Kim, the second-eldest Kardashian, was Paris Hilton’s assistant and closet organizer, and she made several appearances on Paris’ reality TV show, The Simple Life. From there, Kim’s fame skyrocketed, and she is now considered a top American socialite, self-made billionaire, and successful businesswoman. 

Along with Kim, her sisters, Kourtney, Khloe, Kendall, and Kylie have all found success in the entertainment and business world.

Kylie Jenner, the youngest sibling, found success in the beauty industry with her makeup line, Kylie Cosmetics. Forbes eventually crowned her the title of the youngest self-made billionaire. 

Despite these successes, the Kardashian-Jenners have found themselves in countless scandals over the years. 

Recently, Kim Kardashian was under fire for wearing, at the Met Gala, the iconic dress Marilyn Monroe wore on television when she sang “Happy Birthday” to President Kennedy. 

People on social media were enraged by Kim’s statement that she had to lose 16 pounds in three weeks, and some said that because the dress was custom-fitted for Marilyn’s body type, it was disrespectful for Kim to wear it. 

Riverdale actress Lili Reinhart called Kim and other celebrities out for sharing their harmful diets and behavior. 

“To openly admit to starving yourself for the sake of the Met Gala when you know very well that millions of young men and women are looking up to you and listening to your every word is so wrong,” Reinhart said in an Instagram story post. 

Moreover, all of the Kardashian-Jenner sisters, except for Kendall, have faced criticism due to their parenting decisions. 

For example, both Kourtney and Kim have been criticized multiple times due to their children’s usage of social media platforms, such as Tiktok. 

Although some of Kourtney and Kim’s parenting styles can be considered unconventional, the media always finds a way to bash them because they are an easy source of entertainment and will catch the attention of viewers instantly. 

However, the Kardashians have mastered how to keep relevance in the media and keep people entertained. Thus, when it comes to new businesses, paparazzi sightings, and announcements, they continue to be spontaneous yet methodical. 

For example, when Kylie Jenner finally announced and confirmed that she gave birth to her daughter, Stormi, in February 2018, after months of speculation over whether she was pregnant, the media went wild. 

Ultimately, the mysteriousness surrounding the Kardashian-Jenners is what continues to keep the media and society enthralled by their every move.