Fixer Upper’s plan to start new network will cause drawbacks for viewers
March 26, 2019
Even though Chip and Joanna Gaines became household names with their HGTV show Fixer Upper, their decision to leave and start their own network will prove beneficial for themselves and viewers despite some minor drawbacks.
After the show’s ending in April 2018, it was announced that the renowned home renovators would be returning to television. But this time they will have their own network, called the Magnolia Network, created through Discovery.
The Magnolia Network is set to take the place of one of Discovery’s underperforming channels, such as Destination America or DIY. These channels are not offered on most standard cable packages like HGTV is, so the couple could lose casual viewers of house shows.
However, avid fans should be delighted by the couple’s switch, as their own network will allow more creative freedom than what was allowed by HGTV. By the final seasons of Fixer Upper, viewers could recognize that the show was becoming too scripted, and Chip and Jo’s true personalities were latent.
According to their website, however, Chip and Jo are no longer doing their famous renovations and fixer uppers. Instead, they are designing and creating new builds, which will add an exciting variation to their content if they choose to film it.
Also, the couple recently purchased a 19th century castle in their hometown of Waco, Texas, to renovate, which will make for top-notch television for home improvement gurus, or anyone generally interested in seeing an old landmark restored.
The new network will also help Chip and Jo promote their own home decor line, magazine, and books.
The Magnolia Network will not just consist of Chip and Jo, but also other home improvement shows of their approval. So those who like Chip and Jo’s unique style can enjoy some more of it.
The only one losing out is HGTV, since Fixer Upper was one of their most popular shows in history and currently brings in the most ratings for them. The Magnolia Network will bring heavy competition to HGTV.