It’s official: Creativity in Hollywood is at an all-time low, and it doesn’t look like it will recover anytime soon.

One way to look at the problem is that the movie industry has lost its ability to be creative. Of the 50 highest-grossing movies premiering since 2010, just 10 were original content — and six of those were made by Disney/Pixar. The other 40 were either comic book movies, remakes, reboots of old franchises, or based upon novels. Original blockbusters just don’t seem to be commonplace in 2018.

On the other hand, the fault may not fall on Hollywood. Americans seem geared toward going to movies with familiar premises, sapping the industry’s willingness to put resources towards original content. Hundreds of creative movies every year receive outstanding ratings, and are never seen by the American audience.

There are 15 original movies, including First Man, Bad Times at the El Royale, and The Hate U Give, in theaters that rated better than a 75 percent on Rotten Tomatoes. They all rate far better than Venom, which is a 30 percent on the site, yet Venom has nearly earned more at the box office than those 15 movies combined. People tolerate poorly produced blockbusters because they entail characters, premises, and plots the audience already knows.

This lack of creativity has now spread to the television, as AMC’s The Walking Dead, The CW’s Arrow, and HBO’s The Game of Thrones are all unoriginal content that have captivated audiences for many years. Television networks know that people watch these shows, and know the source material, so they produce more seasons.

This problem isn’t going away anytime soon either; the movies expected to dominate the box office in the near future include a remake of The Grinch, Creed II (a spinoff of the Rocky franchise), and Fantastic Beasts: The Crimes of Grindelwald (a Harry Potter spinoff). These movies are expected to overshadow fantastic, original content such as Overlord and Widows, each of which has earned over 95 percent on Rotten Tomatoes.

Whether the fault falls on viewers or the movie industry, unoriginal blockbusters are not going anywhere, and creativity will continue to fade unless there is a major change.